top of page
Screen Shot 2018-10-10 at 5.45.26 PM.png
WILLIAM DUNN
MEDIA & DIGITAL MARKETING EXPERT
An accomplished media executive, Bill brings more than fifteen years of experience in advertising sales, marketing, and team management. He has worked across the advertising technology sector at Google, Yahoo and Advance Digital. His areas of
expertise include programmatic, data, video, native, OTT, Connected TV, and search advertising.

Bill also worked in advertising sales and staff management at  The Wall Street Journal in New York City. Recently, he was the Publisher of Corp!, a B2B site and magazine targeting C-suite executives across Michigan. He is a specialist in driving revenue across the B2B, Auto, Real Estate and Financial categories.

Seeking new opportunities, Bill is open to relocation.
 

EXPERIENCE BELOW

ADVERTISING

Sales and marketing leader with experience in publishing, digital and traditional advertising. Sales and marketing initiatives achieved 173% of goal for Yahoo, 500% increase in sales at Advance Internet and $32 million in sales at The Wall Street Journal - a 70% increase over 4 years. Digital sales experience includes search, social, video, native and programmatic, as well as data-based audience targeting

 

MARKETING

WRITING

Extensive writing experience includes press releases, advertising copy, articles, internal communications, sales collateral, native content, and speeches.

 

BRAND REPRESENTATION

Represented Corp! Magazine and other brands through on-air interviews, public speaking, story placement, hosting board meetings and award events for Diversity, Economic Bright Spots, Food and Agriculture and more.

 

DESIGN

Supervised the redesign of Corp!'s logo, marketing materials, website, and magazine - emphasizing a more streamline and immersive user experience.

STAFFING & TEAM MANAGEMENT 

Hired and coached inside and outside sales representatives at The Wall Street Journal, supervising 

a staff of thirteen reps in offices in Boston, New York, Washington, D.C., Atlanta, Miami, and Tampa. Management initiatives resulted in a 70% revenue increase.

DIGITAL

PERFORMANCE DISPLAY

Automotive sales lead and product specialist for Yahoo’s Performance advertising suite, including Programmatic Audience Targeting based on 1st Party Data. Key categories include Tier 2 and Tier 3 Automotive.

 

SEM

Acted as key account sales leader for Google B2B Search clients, including Danaher Corporation, Thermo Fisher Scientific, and TE Connectivity.

 

Developed and executed product and sales strategies for Advance Internet’s Business Listings directory (Internet Yellow Pages), hosted by 11 regional news sites across the country, improving search traffic for clients.

 

SOCIAL

As Advertising Sales Director represented a portfolio of 40+ social and dating platforms, including Tinder, Match.com, and OkCupid

 
VIDEO

Acted as Google Catalyst leader, increasing sales for YouTube for Google clients such as including 5 Hour Energy, GameStop, Rent-A-Center, DQ and ConocoPhillips.

 

Acted as sales leader for the launch of Yahoo original programming initiatives, promoting show content and advertising opportunities across a spectrum of online shows.

 

 

 

 

 

WILLIAM DUNN

Phone

Email

Website

Address

248-885-6989

wdunn360@gmail.com

dunndigitalmarketing.com

Birmingham, MI

© 2020

 by Stark Digital

MailB&W2.png
bottom of page